Agentforce Pricing for ISVs

Key takeaways

• OEM partners purchase Flex Credits at wholesale rates (contact your PAM). ISVforce partners do not sell credits.
• Each Action costs 20 credits; Prompts range from 2–16 credits based on LLM tier.
• Three $0 prerequisite SKUs include 200K complimentary Flex Credits and 250K Data Service Credits.
• Platform partners operate under OEM-only org restriction: they can only sell consumption SKUs where they are the exclusive vendor.
• A single partner entity can hold both ISVforce and OEM contracts at the same time.
• Pre-Purchase is the only Generally Available buying model for ISV partners today. Pay-As-You-Go remains on the roadmap.

What is Agentforce for ISVs?

Salesforce offers a dual-product solution. Data 360 (formerly Data Cloud) provides data unification and harmonization with real-time access. Agentforce 360 delivers the AI layer — agents, actions, prompts, and automation. The offering promises to compress development timelines from years to weeks through pre-built agent libraries and RAG capabilities, with integrated Trust Layer security and compliance.

ISVforce vs. Platform Partners: two different models

Platform Partners (OEM)

These partners build complete applications on Salesforce, selling into dedicated customer environments. With Agentforce, they:

• Acquire Flex Credits at wholesale pricing
• Access 6 SKUs through the Channel Order App
• Set their own pricing and margins
• Accept financial responsibility for customer credit consumption

Trade-off: operations are limited to OEM-only orgs where they remain the sole product seller.

ISVforce Partners

These partners develop managed packages deployed into existing Salesforce customer orgs (shared environments). They build agents and list on AgentExchange, but cannot:

• Sell Flex Credits
• Order Agentforce SKUs through the Channel Order App
• Control customer credit consumption (customers buy credits directly from Salesforce)

Why ISVforce partners should still build on Agentforce

The misconception that "all credit revenue goes to Salesforce" misses the actual value proposition. Building Agentforce capabilities drives innovation, adoption, and increased product usage. Partners can charge premium tiers, add paid add-ons, or integrate agent functionality into existing pricing models.

Partners monetizing on consumption metrics — documents processed, assets under management, API calls — see agents directly increase those metrics. Credit consumption benefits Salesforce; product usage revenue benefits the partner.

Important: custom LLM integrations with third-party providers like OpenAI or Google are not permitted under current ISVforce guidelines. Partners must use native Agentforce capabilities exclusively.

Side-by-side comparison

Many partners hold both contracts at once — OEM for new customer acquisitions and ISVforce for existing Salesforce accounts.

Agentforce SKU structure for ISVs

Prerequisite SKUs (all required on initial order)

All three prerequisite SKUs cost $0 (freemium add-ons):

Customers receive 200K Flex Credits and 250K Data Service Credits before purchasing add-on packs. Salesforce Foundations activates on any Enterprise/Performance/Unlimited/Developer Edition org.

Add-on credit SKUs

How Agentforce Flex Credits are consumed

Actions

Each action execution — including bundled LLM calls — costs 20 credits for text-based actions. Standard actions accommodate up to 10,000 tokens; exceeding this threshold incurs an additional charge per 10K token block (impacts less than 1% of use cases). Pure dialogue with no action executed costs nothing.

Prompts (LLM usage outside an agent)

Each prompt includes 2,000 tokens, rounded up in 2K increments.

Environment consumption

FAQs about Agentforce pricing for ISVs

Where can I find the Agentforce Flex Credits rate card? Both public resources are available: Flex Credits Rate Card and Data Cloud Rate Card.

How do ISV partners order Agentforce SKUs in the Channel Order App? Follow standard COA procedures. Use the "Shared Org Validation" button first. If consumption SKUs don't appear in your Partner Product Catalog, follow Salesforce instructions to add Bundle Products to your PPC page layout.

Do Sandbox and Developer Edition orgs consume Flex Credits? Sandbox environments consume credits at a 20% discount for Actions and full rate for Prompts. Developer Edition and Scratch Orgs consume no credits — free access with capped LLM call limits.

What happens if a customer exceeds their purchased credits? Products continue functioning. Partners must place an Add-On order before month-end to avoid overage billing. Missing this window results in an invoice on the 3rd at overage rates. Overage credits do not renew.

Do unused credits roll over? No. All credits expire at contract term conclusion.

What happens if my OEM-only org becomes a shared org? Auto-renewal continues, but submitting new orders becomes impossible. Usage visibility may be lost. The customer becomes responsible for overage charges. This is the single most important thing to communicate to your customers.

How do partners monitor customer credit usage? Monthly usage statements arrive from Salesforce. Customers access near real-time Digital Wallet information. Partner real-time dashboards with threshold alerts are under development.

What buying models are available? Pre-Purchase only (Normalized Monthly Pricing, no PNR). Pay-As-You-Go and Pre-Commit models are planned for ISV partners — availability subject to change.

Which Salesforce editions are supported? Enterprise, Performance, Unlimited, and Developer Edition only. Professional and Essentials editions are currently not supported.