Before you build, get the architecture right.
Platform, architecture, design, product, build-vs-buy, team shape: get any of those wrong and you pay for it every quarter after. We help you make the early calls so engineering builds against a plan that holds up.
Advisors who build.
“By the time engineering writes the first line of code, you should already know which three decisions are expensive to reverse. The other forty don't need a meeting.”
We've built what we advise on
Our advisors are practicing architects who ship the same systems they advise on. The recommendations come out of doing the work, not reading about it.
We're vendor-aware but vendor-neutral
We know Salesforce, AWS, Azure, and GCP. We carry no quotas on any of them, so recommendations follow the shape of your problem.
We leave you stronger
Advisory that creates dependency is bad advisory. We pair with your engineers so the practices and decisions stay when we roll off.
Advisory capabilities.
Nine areas, from architecture and design to AI strategy to interim leadership.
Architecture & System Design
Platform architecture, system design, and technology selection. We help you see the whole board before you commit to a direction.
Multi-cloud design, Salesforce platform strategy, and system-of-record decisions.
Domain modeling, service boundaries, data flow architecture, and integration patterns.
Build-vs-buy analysis, vendor evaluation, proof-of-concept design, and risk assessment.
Existing architecture assessment, risk identification, and improvement roadmaps.
Design & Experience
Product design, UX strategy, and design operations. We bring design thinking upstream so teams build the right thing, not just the thing right.
User research, journey mapping, information architecture, usability benchmarking.
Wireframes, prototypes, interaction design, and visual design for digital products.
Component libraries, design tokens, governance, and cross-team adoption.
Design team structure, tooling, handoff workflows, and quality standards.
AI Strategy
AI readiness, use case prioritization, and responsible adoption. We help you find the high-value applications and skip the science projects.
Data maturity, infrastructure fit, team capability, and organizational readiness.
Opportunity mapping, ROI modeling, build-vs-buy for AI/ML capabilities.
LLM evaluation, vendor comparison, hosting strategy, and cost modeling.
Governance frameworks, bias testing, compliance requirements, and risk mitigation.
DevOps & Platform Strategy
CI/CD, platform engineering, and release strategy. We design the delivery pipeline so your teams ship faster with fewer fires.
Build automation, test strategy, deployment pipelines, and environment management.
Internal developer platforms, self-service infrastructure, and golden paths.
Monitoring, logging, alerting, SLO definition, and incident response design.
Release cadence, feature flags, rollback strategy, and progressive delivery.
Technical Due Diligence
Pre-acquisition and pre-investment technical assessments. We give investors and acquirers a clear picture of what they're buying.
Codebase quality, architecture maturity, technical debt quantification, and scalability assessment.
Engineering team evaluation, development practices, deployment maturity, and knowledge concentration risk.
Vulnerability exposure, compliance posture, data handling practices, and incident history.
Post-merger integration complexity, platform consolidation scenarios, and migration cost modeling.
Org Health & Audit
Salesforce org assessments, platform health checks, and operational audits. We surface problems before your users hit them.
Governor limit exposure, technical debt inventory, customization analysis, and adoption metrics.
Permission model review, sharing rule analysis, field-level security, and API exposure assessment.
Query analysis, page load profiling, integration bottlenecks, and storage optimization.
Release process, testing practices, monitoring coverage, and incident response readiness.
Roadmap & Modernization
Technology roadmapping, investment prioritization, and legacy modernization. We translate business goals into sequenced technical work — including what to retire.
Multi-quarter technology roadmaps, dependency mapping, and milestone definition.
ROI modeling, effort estimation, risk-adjusted sequencing, and trade-off analysis.
Application inventory, risk/cost scoring, and modernization sequencing (retire, refactor, replatform, rebuild).
Scoped SOW that lands execution in Product Development or Custom Solution Development.
Forward Deployed Specialists
Senior advisors embedded inside your organization. They drive outcomes, transfer knowledge, and leave when your team can carry the work alone.
Solution and enterprise architects who sit with your engineering team through critical builds.
POs who run discovery, manage backlogs, and align engineering with business outcomes.
UX/UI designers who join your product teams for design sprints, research, and delivery.
BAs who bridge business stakeholders and engineering, own requirements, and validate acceptance.
Interim Leadership
Fractional and interim leadership across engineering, product, and design. Senior leaders for companies between hires, mid-transition, or scaling fast.
Technology strategy, board-level communication, vendor management, and hiring plan design.
Team management, delivery process optimization, hiring support, and engineering culture.
Product strategy, roadmap ownership, stakeholder alignment, and PM team development.
Design vision, team hiring, design system ownership, and cross-functional collaboration.
Good architecture is invisible. Bad architecture is expensive.
Bring us in early. We're cheaper than the rewrite later.