We’re a PDO at heart. And we still ship like one.
Aquiva started as a Salesforce Product Development Outsourcer, and the muscle never went away. We design, build, package, ship, and sustain products that run inside your customers' orgs: on the AppExchange, on Agentforce, and across AWS, Azure, and GCP when the platform alone isn't enough. AI-augmented pods, ISV-grade discipline, the same engineers from prototype to renewal.
Engineers who’ve shipped products to other people’s orgs.
Three things that set our Product Development practice apart.
“An internal Salesforce build only has to work in your one org. An AppExchange package has to work in many customer orgs, across three releases a year, and pass a security review that fails for things you didn't write. We ship for the AppExchange.”
We are a PDO, not an SI doing PDO work on the side
Aquiva has been a Salesforce Product Development Outsourcer for ten years. ISV partners like RainFocus, BetterUp, Hapi, and Kaptio hired us to build the products their customers log into, not configure their orgs. Package architecture across many customer installs, upgrade safety, and security review are the day job.
AI leverage with product-grade discipline
Our pods ship in 1–5 day cycles with PMD rulesets, AI code-review agents, and automated quality gates on every PR. Speed without the slop, because shipping fast into a customer's org is the easiest way to make a very expensive mistake.
“DIY AI was a phase. We spent a year wiring OpenAI into Salesforce by hand. Then Agentforce came and turned most of it into a checkbox. I'm not bitter. We learned a lot. And appreciate Agentforce more.”
From idea to listing, and every renewal after.
Most of the partners on our wall are ISVs. We've taken apps from concept to AppExchange listing, modernized legacy listings that were losing customers, and sustained published apps through every Salesforce release for years. We run the whole ISV journey, or join wherever you need us.
Strategy
Decide what to ship, on which partnership track, and who it's for, before anyone writes a line of code.
- Salesforce partnership strategy (Select vs. Summit, OEM, co-sell)
- Use case identification and ICP definition
- Market and competitor research
- Business case and pricing model
- Roadmap planning
Design
Architecture, UX, and the validation assets you need before stakeholders sign off on the build.
- UX design and high-fidelity mockups
- Solution and architecture planning (managed package, namespace, dependencies)
- User journey and scope creation
- Customer-validation assets (clickable prototypes, demo scripts)
Build
AI-augmented engineering with the discipline a packaged product needs to survive 50 customer installs.
- AI-augmented agile development
- QA, automated test coverage, PMD + AI code review on every PR
- Packaging strategy (1GP, 2GP, OEM)
- AppExchange security review prep and remediation
- End-user documentation and admin guides
Launch
The parts of launch that aren't code: listing, evaluators, partner team, pricing model, training.
- AppExchange listing strategy, copy, and demo assets
- Test environment provisioning for evaluators
- Go-to-market support with the Salesforce partner team
- Pricing, packaging, and trial flow design
- Training and change-management materials
Grow & Sustain
Customer implementations, telemetry, tier-3 support, and the release-cycle work that keeps a listing healthy.
- Customer implementation services
- Adoption analytics and in-product telemetry
- Continuous roadmap planning
- Tier 3 engineering support and SLA-backed sustaining
- Performance, cost, and security optimization across releases
One engineering bar. Many product shapes.
Apps are the flagship form factor. Plenty of products ship as extensions, agents, connectors, or modernizations. Same pod, same engineering bar. Every shape gets the DevSecOps pipelines, eval harnesses, telemetry, and sustaining discipline the AppExchange ones get.
Apps
Managed-package products for the AppExchange. 1GP, 2GP, OEM. Package architecture across many customer installs, upgrade safety, security review. CI/CD built for packaged products: scratch-org strategies, branch-per-package promotion, customer-zero install rehearsals, rollback scripts. In-product telemetry and adoption funnels so the product team sees what works before the customer tells you what doesn't. The flagship form factor most ISVs hire us to ship; see Application Security for the security-review prep that runs alongside.
Extensions
Multi-cloud beyond the platform. AWS Lambda, GCP Cloud Run, Azure Functions, Snowflake for the data layer, React front-ends when the UI has to be React. When LWC hits its ceiling, when Apex shouldn't be doing the compute. Same pod extends off-platform; Salesforce stays the system of record.
Agents
Customer-facing Agentforce products. Topics, plugins, prompt templates, and planners shipped as products that your customers' end-users adopt. Eval harnesses, prompt versioning, regression catches, Data Cloud integration, multi-channel deployment (chat, voice, Slack, embedded). Internal agents pointed at your own team live on Custom Solution Development.
Connectors
Integration products and event-driven backbones shipped as part of the product. ERP, finance, HR, ITSM, marketing automation, identity. MuleSoft, Workato, Kafka, native APIs. Real-time, batch, or event-driven. Pick the pattern that fits the workload.
Modernizations
Legacy AppExchange listings refreshed without losing customers. Dated UX, deprecated APIs, code that grew faster than it was refactored. Code audit, modernization roadmap, UX/UI redesign, DevOps uplift, sequenced so the listing keeps shipping while you rebuild underneath it.
Sustain & operate
Published apps need engineers who know them after launch. SLA-backed sustaining teams, customer escalations, release-cycle regression coverage, performance and cost optimization. The same engineers that built it stay close, or hand off cleanly to a dedicated sustain pod.
The work itself is changing. Fast.
AI compounds in months, not years. Models, agents, tooling, and the patterns that work all move faster than any annual roadmap. We work alongside you to spot what's worth adopting, prove it on real workflows, and put what survives into production with the same discipline as the rest of the product. The output is products that are AI-native: agentic by default, not yesterday's apps with AI bolted on the side.
Stay current, ignore hype
The frontier moves every week. We track models, agents, tooling, and emerging patterns across the ecosystem, and bring you what's worth adopting. You don't have to run the scan; we already are.
Experiment to production
Sandboxed pilots on real workflows in days, not quarters. Cheap to try, fast to kill the ones that don't pay off. When a pilot proves out, we ship it with the same product-grade discipline as the rest of the platform: tests, eval harnesses, observability, rollback paths.
Workflows, not just features
We rebuild the workflow around what AI makes possible: agentic by default, humans where they add value, legacy steps retired instead of preserved out of habit.
ISVs and product teams count on us.
A sample of the products we've built, modernized, or kept running on the AppExchange and beyond.
“I've worked with 5 PDOs and SIs on similar projects and the experience with Aquiva Labs has been far and away the best. You are proactive, responsive, and willing to learn new skills to make our dreams a reality. You make me look good.”
AGAllison GerritsManager Strategic Partnerships, BetterUp
“I'm continually impressed with the way the Aquiva team adapts and helps each other with a shared understanding of the problems we're solving, without losing sight of the end user.”
MMMarius MilcherGroup Product Manager, RainFocus
Your product is the proof.
We've shipped Salesforce products since AppExchange first launched, and we've built the PDO tooling and best practices. Let's build yours, or sustain it, modernize it, or extend it where the platform ends.