Industries · Hospitality

Loyalty. Personalization. Revenue.

Built on Salesforce. Delivered by Aquiva. From loyalty programs to in-stay personalization and upsell journeys, we help leading hotels get the most out of Salesforce with faster, smarter implementations.

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Disconnected systems versus a connected Salesforce setup, shown as before/after cards

You’ve already invested in Salesforce, but your guest experience still feels disconnected.

Your guests don’t see systems; they only feel the service. When Salesforce is connected to the property management system, the booking engine, and the loyalty program, your team sees the same guest at every touchpoint and can act before the guest has to ask.

What you get

Salesforce, rebuilt around the guest.

Your guests are telling you what they want in every booking, request, and interaction. We help you use that data to grow revenue, deepen loyalty, and keep guests coming back.

One Connected View of Every Guest

Every guest’s journey, from first search to post-stay feedback, lives in a single view. Front desk, marketing, and service all work from the same profile.

Loyalty That Earns Repeat Bookings

Rewards are based on what a guest actually does rather than just their tier, which gives occasional visitors a reason to book direct again.

Marketing That Converts

Campaigns draw on each guest’s preferences and stay history, so offers arrive while the guest is still deciding.

Operations That Support the Experience

Your front desk, concierge, and on-site teams work from one queue with the guest’s context attached, and fewer requests fall through between shifts.

In-Stay Personalization That Sells More

AI suggests the room upgrade, dinner reservation, or activity a guest is likely to take while they’re on property and can still say yes.

Use cases

Hospitality Use Cases Built for Real Guest Impact

Two patterns from our hospitality work: unified guest data across the systems a property already runs, and a concierge-style agent that walks dormant loyalty members back to redemption. One ships as a white paper, the other as an overview.

Integrated resort property

Unified Guest Intelligence for Integrated Resorts

Bring guest data together from key hospitality touchpoints and systems in real time so teams can personalize experiences, resolve issues faster, and grow more ancillary spend across the guest journey.

Learn More & Download the White Paper
Hotel guest experience

Agentic Loyalty Concierge for Hotels

Activate dormant loyalty members with personalized reward guidance across digital channels, for faster redemption, more direct booking opportunities, and lower service volume for hotel teams.

Read the Overview & Book a Call
Proof

Unifying guest data for Hapi.

Hapi connects hotel tech stacks (PMS, POS, loyalty, surveys) into a single data layer. They hired Aquiva to build Hapi Guest CRM, their native Salesforce app, and take it through AgentExchange security review.

Hapi Guest CRM

The AgentExchange app that streams unified guest profiles from the hotel stack into Salesforce in real time.

Real-time
guest profile sync from the PMS
4
Salesforce clouds integrated
PCI + AWS
certified infrastructure from day one

Challenge

A hotel brand typically runs separate systems for PMS, restaurant reservations, surveys, and loyalty, and none of them share a data model, so no system holds the complete guest picture.

Approach

A Salesforce-native hospitality data model, real-time bi-directional sync, and a managed package built to pass ISV security review.

Outcome

Hapi Guest CRM launched on AgentExchange and runs at hotel brands with 10+ properties, with guest profiles updating within seconds of a PMS change.

Solution briefs

Patterns we build for hotel brands.

Three engagements we run repeatedly in hospitality. Each is shaped by the work behind the Hapi build and the resources above.

Hotel property exterior

Multi-property guest unification

For hotel groups whose guest data is split across properties and systems.

Challenge

Guest data fragmented across properties and systems, with no single complete picture.

What we build

One deduplicated profile per guest across the portfolio, synced in real time, with marketing segmentation on top.

Targets

Repeat bookings and direct-booking share.

Resort with pool

Loyalty redesign with AI personalization

For brands whose loyalty program enrolls members but doesn't move them.

Challenge

Members enrolled but dormant, points unredeemed.

What we build

Behavior-based rewards and concierge-style guidance that walk members back to redemption.

Targets

Redemption rate and direct bookings.

Hotel lobby

Guest service automation

For operators whose service volume outpaces staffing.

Challenge

Check-in queues and service requests that outpace staffing.

What we build

Routing, automation, and predictive insights that cut the wait a guest actually feels.

Targets

Wait times and service cost.

Why Aquiva

The Hospitality Salesforce Partner That Gets It

Global Delivery

Same high standard across the U.S., LATAM, and EU.

Product-Grade Delivery

Built to the same bar as the products we ship for ISVs.

Certified & Specialized

1,200+ certifications aligned to Salesforce competencies.

Modular Capacity

Resize the team as the work changes.

Full-Lifecycle Teams

The team that designs it builds it, and stays past go-live.

Trusted Salesforce Experts

4.91/5 across 70+ verified reviews.

Transparent by Design

You see the same delivery numbers we run the work on.

Built for Complexity

PMS, CRS, channel managers, loyalty platforms: the systems hotels actually run.

How We Deliver

From discovery to guest impact, fast.

We know how fast hospitality moves, so the process below runs in short cycles and shows working software early.

01

Advise

Technical discovery, architecture reviews, roadmap validation.

02

Design

Solution design, user journey mapping, and platform alignment across clouds.

03

Build

Multi-cloud implementation, automation, LWC/app dev, AI enablement.

04

Adopt

Enablement, documentation, training artifacts, go-live support.

FAQ

Common questions

  • How does Aquiva help hotels get more out of Salesforce?

    Aquiva connects siloed hospitality systems into one actionable guest view on Salesforce: loyalty, in-stay personalization, marketing automation, and service operations. The result is higher ancillary revenue, faster service recovery, and stronger guest lifetime value.

  • What hospitality use cases does Aquiva support on Salesforce?

    Unified guest intelligence for integrated resorts, agentic loyalty concierges for hotels, in-stay personalization and upsell journeys, marketing automation based on guest behavior, and operational workflows for front desk and concierge teams.

  • Why choose Aquiva as a Salesforce partner for hospitality?

    Aquiva brings 1,200+ certifications aligned to Salesforce competencies, product-grade delivery discipline, global capacity across the U.S., LATAM, and EU, and deep experience connecting guest data across PMS, POS, loyalty, and CRM systems.

Aquiva by the numbers

10 years
On platform
1,200+
Certifications aligned to Salesforce competencies
70+
Verified reviews on AgentExchange
4.91/5
Average rating
Book a strategy call

Ready to rebuild the guest experience?

Most engagements start with a 30-minute call about where your guest data is stuck today.

Read the Hapi case study